Launching an Amazon Affiliate Program for Haus and Hues

Launching an Amazon Affiliate Program for Haus and Hues

Haus and Hues, a Kentucky-based art prints and frames company, partnered with Afflytics to build a sustainable affiliate program. In three months, the collaboration resulted in a 729.36% ROAS, boosted organic Amazon rankings, and established a robust network of affiliates and creators.

Client

Haus and Hues

Services

Amazon Affiliate Program Management

Project Timeline

2024

729.36%
Return on Advertising Spend
30
Unique Affiliates Driving Conversions
40
Product Samples Sent Out
70%
Sample Send Out To Post Rate

Haus and Hues, a Kentucky-based Amazon and direct-to-consumer (D2C) company, specializes in gallery-quality art prints and frames. Known for its focus on high-quality and aesthetically pleasing wall art, Haus and Hues sought to diversify its marketing channels and reduce reliance on paid Amazon ads.

In September 2024, the brand partnered with Afflytics, an affiliate marketing agency, to create a sustainable and performance-driven marketing strategy that leverages influencers and affiliates on a commission only basis.

The Challenge

Haus and Hues faced several growth challenges:

• Over-reliance on paid Amazon ads.

• Limited organic Amazon listing rankings.

• A need for more cost-effective and scalable marketing channels.

• Insufficient user-generated content (UGC) for social media and paid campaigns.

By working with Afflytics, they achieved:

• 373 conversions under their target customer acquisition cost (CAC).

• Boosted Amazon’s organic listing rankings.

• Over a million impressions and broadened brand visibility.

• A network of affiliates to promote deals, new product launches, and evergreen content.

The Solution: Afflytics Partnership

Afflytics started with a comprehensive study of Haus and Hues, uncovering:

Customer Profiles: Who their customers are and what drives their purchases.

Shopping Habits: Key platforms where their audience shops.

Performance Metrics: Average order values (AOVs), profit margins, and past marketing strategies.

Growth Opportunities: Identifying gaps and opportunities for scalability.

Affiliate Infrastructure Setup

Haus and Hues’ Amazon Store became the primary focus due to the impact of external traffic on Amazon’s organic ranking system.

Afflytics implemented the ideal affiliate marketing strategy by:

Leveraging Levanta: A leading affiliate program provider for Amazon brands.

Uploading Product Catalogs: Assigning sustainable commission rates attractive to affiliates.

Launching Amazon Creator Campaigns: These campaigns allowed Amazon Associates to easily discover and promote Haus and Hues products.

Developing Affiliate Resources: Creating swipe files and email scripts to streamline outreach and assist affiliates in their marketing efforts.

Tapping into TikTok Shop: A fast growing marketplace and sales channel for microcreators.

Influencer Discovery and Activation

Afflytics prioritized identifying and partnering with influencers that could deliver evergreen conversions.

The approach focused on:

Dream Affiliates: Outlining top-tier bloggers, YouTubers, TikTok influencers, Pinterest marketers, and more.

Custom Outreach: Personalized outreach with unique messaging angles for each affiliate.

No-Strings-Attached Samples: Offering product samples with no obligation to post, increasing genuine interest and UGC generation.

The Results

In just three months, Afflytics transformed Haus and Hues’ affiliate marketing strategy, achieving impressive results:

• 144 total creators engaged.

• 42 creators sent traffic to Haus and Hues listings.

• 30 creators successfully converted traffic into sales.

Prominent Affiliates: Partnerships included New York Times Wirecutter, CNN, Hearst Media, and Buzzfeed.

ROAS of 729.36%: The combined affiliate channel delivered a return on ad spend exceeding expectations.

Additional Wins

Organic Boost: External traffic boosted Amazon organic rankings.

UGC Creation: Dozens of user-generated content pieces for social media and paid advertising.

Affiliate Network: Established a long-term network of affiliates for deals, product launches, and more.

Earned Media: Posts were tracked, collected, and shared with Haus and Hues for reporting.

Monthly Reporting: Detailed monthly calls reviewed sales, conversions, commissions, and affiliate performance.

Conclusion

Through hiring Afflytics, Haus and Hues successfully transitioned from a paid ads-dominated marketing model to a sustainable affiliate-driven strategy.

The approach not only reduced CAC but also enhanced visibility, organic rankings, and long-term scalability.

Haus and Hues now benefits from a dynamic marketing channel that aligns with its growth goals and creates lasting relationships with top-tier affiliates and influencers.