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Performance Marketing for Sunday Scaries
Sunday Scaries, a San Diego Based supplement brand partnered with Afflytics to manage their performance-driven affiliate and influencer marketing strategy.
Sunday Scaries, a San Diego Based supplement brand partnered with Afflytics to manage their performance-driven affiliate and influencer marketing strategy.
The objective was to generate new sales and customers, through a diverse lineup of affiliates pushing the brand on a commission only basis.
This allowed Sunday Scaries to only ever pay for sales at or below their target Customer Acquisition Cost (CAC).
Affiliate Outreach Execution
Sunday Scaries primarily offers CBD and THC in the form of gummies and oils. Due to platform restrictions, affiliates on Facebook and TikTok were ignored.
Instead, Afflytics focused a majority of its affiliate recruitment on blog based publishers, Instagram creators, email marketers, and Twitch streamers, as these platforms were much more friendly towards CBD and THC traffic.
Afflytics identified over 5,000+ unique influencers with Sunday Scaries ideal audience, and they were contacted via personalized outreach.
Affiliate Growth Over Time
Building Brand Equity via Earned Content
Afflytics activated hundreds of affiliates and influencers who didn’t just drive sales, but also created content that amplified Sunday Scaries across multiple channels.
Over 100+ pieces of content have been produced so far, including:
Marketing the Affiliate Program
Launching a new affiliate offer is just the beginning. To ensure affiliates could actually discover the offer, Afflytics marketed Sunday Scaries affiliate program as the top-tier affiliate opportunity it is.
Afflytics created evergreen SEO content ranking for high-intent keywords like “best CBD affiliate program” and “best THC affiliate program” that earned top placements on Google, YouTube, and Reddit.
This marketing directed additional high intent affiliates to join the program, leading to additional inbound affiliate applications.
Affiliate Enablement & Communication
Affiliate recruitment is only half of the battle. Affiliates need to stay engaged to keep your brand and affiliate offer terms top of mind.
In order to do this, Afflytics managed an email list of Sunday Scaries affiliates using the Email Service Provider Kit. A Zapier integration was set up in order to ensure affiliates were properly added and tagged.
Bi-weekly email newsletters were sent with promotions, product launches, and content tips in order to keep affiliates updated.
An Affiliate Knowledge Base was created in order to educate partners on the brand, top products, content ideas, graphics for marketing, and more.
Canva Templates
To support affiliate activation and boost story-driven conversions, Afflytics designed a set of customizable Canva templates that made it easy for social media marketers to quickly post branded Instagram Stories linking directly to Sunday Scaries products—with swipe-up CTAs, product highlights, and compliance-ready messaging.
Performance PR in action
Afflytics conducted Performance PR efforts securing mentions across trusted platforms in locations that actually convert into sales. These placements positioned the brand alongside top competitors in authoritative listicles and product roundups, generating both earned media exposure and trackable affiliate revenue.
Affiliate Coaching & Enablement
Austin, the founder of Afflytics, has been affiliate marketing for over nine years with two exits. Through Loom screen recordings, email list and onboarding flows, he coaches affiliates on marketing best practice.
Ready to Scale Your Brand With Performance-Only Marketing?
If you’re looking to grow customer acquisition without taking on upfront risk, let’s talk. At Afflytics, we specialize in building fully managed affiliate programs that deliver real sales through trusted creators and publishers.
Get in touch with Austin and Afflytics today to explore if your brand is a fit for our performance-driven model.