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I’m sure we can all relate to this story.
You’re watching a YouTube video or scrolling social media.
An influencer recommends a product, and you tap their affiliate link only to have it open in some clunky in-app browser.
You’re not logged in, the experience sucks, and you think, “I’ll buy it later.”
But you never do.
This is exactly what’s happening to your audience when you don’t use mobile deep links.
Mobile deep links have been proven to boost conversion rates by 4.8x.
🧠 What Are Mobile Deep Links?
A mobile deep link is a smart version of a regular link.
It adds extra parameters that tell your device:
“Hey, check if this app is installed. If it is, open this exact page inside the app.”
Instead of landing in a clunky in-app browser or hitting a login wall, users go straight to the right spot—whether it’s an Amazon product, YouTube video, TikTok, or Spotify playlist.
If they’re on desktop or don’t have the app installed, the link defaults to the mobile or desktop version of the page just like a normal link would.
🛠️ How to Generate Affiliate Mobile Deep Links
Building your own mobile deep linking setup is not realistic.
That’s why tools like Geniuslink, URLgenius, and LinkTwin exist.
They do all the heavy lifting—shortening your links, deep linking into the right app, and making sure your affiliate parameters stay intact.
Platforms like Levanta and Mavely, for example, automatically generate deep links that open directly in apps like Amazon, making the process seamless for affiliates. If you’re using a network that offers this natively, take advantage of it.
🔗 Best for Amazon Mobile Deep Linking: Geniuslink
Founded in 2009, Geniuslink is one of the most established deep linking platforms for affiliates.
It’s built specifically with Amazon affiliates in mind, offering powerful international geo-redirecting among other features.
Best for: Amazon-focused affiliates with an international audience
Pricing: $0.0025–$0.0013 per click, depending on volume.
📱 Best For All Mobile Deep Linking Scenarios: URLgenius
Launched in 2014, URLgenius is a more flexible deep linking tool that supports a wide variety of apps beyond Amazon.
This includes YouTube, Instagram, TikTok, Walmart, Spotify, and more, making it perfect for creators who promote products and content across multiple platforms.
Best for: Multi-platform creators, influencers, and brands who need deep linking for both content and ecommerce apps.
Pricing: $0.02–$0.01 per click, based on volume.
🧩 Best for Budget Mobile Deep Linking: LinkTwin
Founded in 2021, LinkTwin is the newcomer with a flat pricing model, making it ideal for affiliates who don’t want to pay per click.
For $49/month, you get unlimited clicks, branded URLs, and advanced link shortening.
It also supports Amazon and 100 other platforms, making it a great choice for creators and niche site owners working with Walmart, Target, Kohls, and more.
Best for: Affiliates and creators with high click volumes who want flat pricing and the ability to promote across multiple apps.
Pricing: Free plan available; $49/month for custom branding and link management.
📲 Deep Linking to Mobile Apps Like YouTube
Mobile deep linking isn’t just for Amazon products or online stores. It’s just as important when promoting content on platforms like YouTube, TikTok, and Instagram.
Let’s say you’re linking to a YouTube video from Instagram or Twitter. If that link opens in an in-app browser, your viewer probably isn’t logged in—so they can’t like, comment, or subscribe.
That’s lost engagement.
Deep linking fixes this.
It opens the video directly in the YouTube app, where the user is already logged in and ready to interact.
Austin Tuwiner
Austin has worked in the affiliate marketing industry for ten years, with experience as a publisher, technology provider, and now affiliate management. Based in Miami, Florida, when he's not at a computer, you'll find him spearfishing South Florida's reefs, lifting something heavy, or on the tennis courts.
