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Affiliate networks are a key piece of the affiliate marketing industry, giving you access to hundreds and even thousands of affiliate programs.
Signing up for them takes just a few minutes and is almost always free.
In my opinion, the best affiliate networks for 2025 are:
- Best Overall: Impact, Awin, CJ
- General & Marketplace: Amazon Associates, TikTok Shop, Levanta
- D2C & Ecommerce Brands: Refersion & Rakuten
- SaaS & B2B: PartnerStack
- Niche & Specialty: AvantLink & Clickbank
Keep reading to learn how I picked these!
📈 Best Overall: Impact
Impact has become the go-to affiliate network for high-growth DTC brands, SaaS companies, and everything in between.
Every affiliate marketer should have an account as the platform houses some of the most recognizable and highest-paying brands in the industry.
Impact can be a bit clunky at first, but you’ll quickly find it’s one of the most powerful platforms out there.
Founded: 2008
Geo Focus: Global
Niche Focus: DTC, SaaS, subscriptions, finance
Offers: 2,500+ active brands
🚀 Best for Beginners: Amazon Associates
Amazon Associates was the first affiliate network I ever joined, and it’s still one of the easiest ways to start earning online.
While it’s certainly not the highest paying program, it’s the oldest affiliate network in the world and has the most infrastructure built around it: link shorteners, plugins, geo-redirect tools, and more.
What it lacks in commission rates, it makes up for with trust, conversion rates, and product variety.
With over 350 million products and a range of flat-fee bounties (Prime signups, Audible, Kindle Unlimited, and more), you can monetize just about any niche.
- Founded: 1996
- Geo Focus: Global
- Niche Focus: Physical Products
- Offers: 350M+ products, dozens of bounty programs
🏃D2C Runner Up: Commission Junction (CJ)
CJ (formerly Commission Junction) has been a staple in affiliate marketing since the early 2000s, offering access to some of the biggest brands in retail, travel, finance, and more. Their platform is beginner-friendly but powerful enough for experienced affiliates.
You’ll consistently find high-converting offers from companies like Zappos, TripAdvisor, Under Armour, and Walgreens.
Founded: 1998
Geo Focus: Global
Niche Focus: Retail, travel, finance, home improvement
Offers: 3,800+ programs
📦 Best for Amazon: Levanta
Levanta is a newer player that lives on top of Amazon. Instead of replacing Amazon Associates, it uses Amazon Attribution to let Amazon brands track off-site performance and pay additional commissions on top of what you’d normally earn.
This gives creators and affiliates a way to earn more for driving sales to Amazon, without losing the built-in trust and conversion power of the platform.
They also just launched an integration with Walmart & TikTok Shop, which we’ll dive deeper into later in this post.
Founded: 2022
Geo Focus: U.S. (also UK, CA, DE, FR)
Niche Focus: Amazon, Walmart, and TikTok brands
Offers: 1000+ brands
✅ Can't Go Wrong: Rakuten
Rakuten Advertising is one of the most overlooked affiliate networks, but it’s quietly been around for decades—and still moves over $100 million in affiliate-driven sales every year.
They acquired LinkShare back in 2005 and have since built a network that supports 1,000+ merchants across ecommerce, electronics, flowers, office supplies, and more.
While the interface feels a bit dated and lacks advanced reporting, Rakuten makes up for it with reliable payments, solid brand partnerships, and global reach.
It can't hurt to sign up here and see if there's any brands fitting your audience.
Founded: 2005 (via LinkShare acquisition)
Geo Focus: Global
Niche Focus: General ecommerce, electronics, gifts
Offers: 1,000+ affiliate programs with trusted retail brands
🎵 Best for TikTok Creators: TikTok Shop
TikTok Shop Affiliate is the newest (and arguably most explosive) way to earn affiliate commissions in 2025especially for creators with short-form video skills.
Unlike traditional affiliate networks, TikTok Shop lives entirely inside the TikTok app. Creators can tag products directly in their videos and earn commissions when viewers buy, creating a seamless content-to-purchase experience.
It’s still early days, which means offer quality and payouts can vary, but the upside is huge. TikTok is aggressively investing in Shop, and brands are offering high commissions to gain traction fast.
Founded: 2022 (TikTok Shop launch)
Geo Focus: US, UK, Southeast Asia
Niche Focus: Viral physical products, fashion, beauty, gadgets
Offers: Thousands of products directly shoppable within the TikTok app
🏕 Best for Outdoor Creators: AvantLink
AvantLink has been around for a while and remains a solid network—especially if you’re in the outdoor, tactical, or rugged. While the tech and UI aren’t the most modern, the quality of offers makes up for it.
Many well-known brands in the outdoor and sporting goods space still choose AvantLink over bigger networks. They’re a bit stricter with the affiliates they accept, so wait until building out an audience and traffic before applying.
Founded: 2005
Geo Focus: U.S., Canada, Australia
Niche Focus: Outdoors, tactical, lifestyle
Offers: 2000+ active brands
🤝 Best for B2B SaaS: PartnerStack
If you’re promoting software or SaaS products, PartnerStack is the network you need to be on. It’s hands down the best platform for SaaS affiliate programs.
Many of the most well-known B2B and productivity tools run their programs through PartnerStack, making it a goldmine for affiliates targeting creators, startups, or agencies.
Founded: 1998
Geo Focus: Global
Niche Focus: Retail, travel, finance, home improvement
Offers: 3,800+ programs including major brands like Expedia, Home Depot, and TurboTax
💻 Best for Digital Products: Clickbank
ClickBank has been a go-to affiliate network for digital products since the early 2000s, and it still thrives today—especially in niches like health, fitness, online business, and self-help.
It’s known for high commissions (often 50–75%), recurring revenue offers, and one of the easiest sign-up processes in the industry.
ClickBank is especially valuable for affiliates running content sites, email lists, or paid traffic, since many of their top offers are backed by long-form VSLs, optimized landing pages, and strong upsell funnels.
It can be hit-or-miss depending on the product quality, but there’s definitely money to be made here.
Founded: 1998
Geo Focus: Global
Niche Focus: Digital products, health, wealth, self-help
Offers: 4,000+ digital and physical product offers with high commissions
🫡 Honorable Mention: Refersion Marketplace
Refersion is another affiliate network built specifically for ecommerce and DTC brands. Many of the top health, wellness, beauty, and fashion brands run their programs here. Any affiliate can join the affiliate marketplace completely free.
Refersion doesn't host a ton of big brands, but it makes up for it with a mix of numbers, quality, and variety.
Founded: 2013
Geo Focus: U.S. + Global
Niche Focus: DTC, health, beauty, fashion, wellness
Offers: 1,000+ brand programs, many exclusive to Refersion
Austin Tuwiner
Austin has worked in the affiliate marketing industry for ten years, with experience as a publisher, technology provider, and now affiliate management. Based in Miami, Florida, when he's not at a computer, you'll find him spearfishing South Florida's reefs, lifting something heavy, or on the tennis courts.
